5 winning strategies to modernize your veterinary clinic
Healthcare is meant to be for the whole family, and for loving pet owners, that includes Fido and Fifi. To provide the best care for furry friends, veterinary clinics should display the same level of modernization and welcoming style that human healthcare facilities showcase. Rearranging the layout, modernizing vet signs, and adopting a few amenities can turn any ordinary veterinary clinic into the cat's meow. Here are a few simple ways to make your veterinary clinic more beneficial to clients and their pets.
1
Renovate the Doghouse with Modern Vet Signs
Changing the paint on the walls is one way to spruce of your veterinary clinic, but another way to teach an old veterinary clinic new tricks is by updating your veterinarian signs. No vet clinic is complete without exam room signage, and they're available in all different varieties and styles. Exam room numbers help denote different rooms and make them easy to locate, while information display boards can be used to showcase the veterinary clinic's schedule or medical diagrams that doctors reference while discussing client's kittens and canines. Speaking of important messaging, be sure to make it even more clear with waiting room sign options. This is the main place to broadcast any news for your veterinary clinic as clients wait, be it a change in policy or other new guidelines. Custom room signs can be implemented for areas for specific procedures, such as an X-ray room, surgery room, or dental lab.
If you really want to say something louder than a dog whistle, stick a-frame boards in the parking lot of your veterinary clinic. These make any bit of information pop out and get noticed, allowing you to give your message loud and meow-ed. Of course, humans don't have litter boxes, so perhaps the most obvious signage needed would be restroom signs. By switching out old, beaten up, or just plain generic veterinarian signs with contemporary new vet signs, veterinary clinics can convey a more pleasing aesthetic, standing out from competitors and establishing themselves as the right clinic for the job.
2
Go Touch-Free With Digital Check-In Options
Following the COVID-19 pandemic, a lot of healthcare facilities implemented digital check-ins to stave off the risk of exposure for clients. The same went for veterinary clinics, allowing pet owners to save time by making the check-in process more efficient. This convenient feature is likely here to stay, and every modern veterinary clinic should definitely consider adopting it to make check-in a walk in the dog park.
Digital Check-in options allow for automated reminders through text. One of these texts might read that your pupper's appointment is coming up, allowing them to confirm, cancel, or change the date from there. Digital Check-ins act as a form of queue management, providing a waiting room without the potentially chaotic waiting room as customers can do it from the convenience of their car. This also supports social distancing, keeping clients and their pets from unnecessarily crowding around in a lobby. By being touch-free, the need to physically sign in and touch pens and clipboards that others have handled is also removed, allowing for a faster, safer, and more efficient check-in experience.
3
Make Pet Care Faster With Concierge Services
In this new era of prolific food and grocery delivery, concierge pet healthcare is the ultimate convenience. Just as humans have Telehealth and mobile healthcare, concierge pet healthcare aims to do the same for cats, dogs, and friends from the animal kingdom. This can take a variety of forms, all of which could be advantageous to both your clients, your patients, and your veterinary clinic.
Implement a mobile van to become the best vet clinic on four wheels, making house calls to clients for whatever their pets need. This can include regular shots/injections for illnesses like Bordetella, which need to be done on a semi-regular basis. Some veterinary clinic concierge services also work alongside grooming services to primp pets and clip their nails, providing a clean coat to wherever "good boys" and "good girls" need them.
Ready to put more power in your clients' hands? Consider offering drop-off/delivery services for both ingested medications and even injections, perhaps using Telehealth video chat to talk them through the shot process if they've never done it before. All of these can be offered through tiered subscription plans, allowing your clients to choose how much they wish to pay per month for the service.
4
Reassure with On-Call Virtual Pet Healthcare
Virtual Veterinarian services are a great benefit for when concerned clients can't bring their pets to a physical veterinary clinic. Through text, phone calls, or video conferencing, these services allow you to help clients pinpoint exactly what may be wrong with their pets during the middle of the night or any other time that they can't come to the veterinary office. Some Virtual Vet services display when a physical veterinarian would be available, giving clients a window into when they can take their pets for a more thorough exam if necessary. Want to give clients and their pets more bang for their bark? Combine your veterinary apps with the aforementioned concierge services, letting clients track their pets' medication delivery status and schedules before giving you a ring.
5
Bolster Your Veterinarian Clinic with Enhanced Services
The best way to make your veterinary clinic more marketable, helpful, and welcoming to clients and their pets is by upgrading the types of resources and amenities that you offer. If you don't already, consider offering such regularly needed services in your veterinary clinic as the salon and nail trimming, as well as ear cleaning, gland secreting, and even boarding pets for when their owners step out of town. This turns doggie doctors into doggie daycare workers, helping to make pets and their owners more at ease when they're there for a check-up. These additional interactions are key to not only maintaining clientele, but also gaining more customers through strong word of mouth.
Another way to win over customers and increase revenue is by opening an on-premise pet shop. Collars, leashes, brushes, shampoo, and even doctor-approved health food and treats are the sorts of things that every pet owner has to stock up on. If they can get the best recommended products right at the doctor's office, it can save them a trip to the grocery or pet store afterward. Adding all of these elements to your veterinary clinic ultimately adds a sense that it's the premium choice for their pet's healthcare needs, giving off the impression of prestige and exceptional quality. With all these treats and services at their paws, pets' tails will be wagging with happiness when they come to see their healthcare providers.
Not sure where to start?
Making all these additions to your veterinary clinic will not only make the experience better for clients and patients, but also the owners. With more paws walking through the door and more revenue, you'll be able to provide a top-notch experience for anyone's pet needs. Be sure to top it off with the necessary vet signs, making it known throughout the walls that everything in your veterinary clinic is dedicated to pets. For all your veterinarian sign needs, turn to HealthcareSigns.com and start ordering. From there, you can remake your veterinary clinic into one where all pets—and their owners—feel welcome.
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